sem search engine marketing

How to distribute your marketing budget effectively in SEM
SEM

How to distribute your marketing budget effectively in SEM

The main difference between SEO and SEM strategies stays in the type of traffic these two methods attract. While there are many similarities between them, SEO is focused on obtaining organic traffic to a website, while SEM is focused on obtaining paid traffic. Both of them bring you traffic through but the SEM strategy might…

Steps to write High Performing Pharmaceutical SEM AD copy
SEM

Steps to write High Performing Pharmaceutical SEM AD copy

Writing an ad copy is not a challenging task, especially if you do not have a hefty amount of experience working in the field of ad copies. Copies that range from SEM to SEO with specialized keywords are designed