How to Build an Effective Business Case Study for your Project?


Ritual businesses are running very fast these days and, when these businesses face hurdles, these may be postponed or finished. These businesses are not able to run long and compete with the competitors. There are several ways to escape through the problems by managing future issues of your business. One of them is a case study.

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Case Study:

The case study is a systematic investigation about a problem, person or unit to identify the problem and finding the best possible ways to solve it as soon as possible. We perform some experiences to know the issues intensively. It shows several aspects of the problem by description, evaluation and performance. The case study engages the clients to work with your company without risks and ensures effective content marketing.

Business Case Study:

A business case study is a file or document that ensures its worth for stakeholders. If there is proper management of a project, business case preparation is necessary to execute a project. So, before launching a project, a business case study is inevitable.
The business case study convinces the clients or stakeholders that the project is authentic and has investment verification. So, it will help the business to grow and measures the benefits.
Identification Tricks to Build an Effective Business Case Study for Your Project:
Before starting, we build an effective business case study. It is necessary to know about the benefits, losses, risks and expenditures on a business. There are the following steps and tips that ensure how to identify the business case study.

Steps For Writing the Business Case:

There are many steps to follow to ensure a successful business. One of them is writing a proper business case study. Following are the key points that mention how to write a business case.

  • Make an evaluation report that mentions your competitors and business market. 
  • Compare your report with the first report.
  • Finalize your business approach.
  • Collect data from different sources and mention your objectives, goals and missions.
  • Put all the data in a document file for future usage in business.
business case study

Identify the Problems:

There are several problems in initiating a business. These problems create hurdles when a successful business is on the road. So, identify the issues by discussing them with senior persons in meetings. Research by yourself to know your competitors. The main problems related to the business are time and price. 

Every business has goals and missions. So, try to solve the problems by identifying a specific problem according to your timeframe. You have to run your business according to your needs and figuring out the problem as soon as possible. 

  • Find Alternative Solutions for Problems:

Every problem has no eternity. If one trick is not suitable, try another way to apply it. Finding possible solutions for a particular problem is somewhat difficult but finding alternative ways is too easy. So, try to resolve the business problems after finding the best possible solutions. 

After researching, I have come to know that a problem has alternative solutions by following the following steps;

Keep in mind the alternative solutions or write them in a notebook.

  • Note the benefits of each solution.
  • Try to know the worth and cost of each solution.
  • Know the possibility of each solution, it is in our range or not.
  • Figure out the related issues with each problem.
  • Collect all the information in a file and save it. 
  • Identify The Best Possible Alternative Solution:

There will be many alternatives in your content list that you want to recommend as possible solutions. Make a checklist and rank the possible solutions one by one. 

But you have to select the best possible solution for maintaining future progress in the business. However, different criteria are set for each as;

  • Give a score to a solution by giving a rank from 1-5.
  • Select the best solution that has a higher ranking.
  • If still, you have some doubts, complex your ranking process.
  • After that, you will be able to choose the best alternative solution.
  • Provide Description of Your Approach:

After identifying the problems and selecting the best possible solution, you can convince your stakeholders. In this way, you will be able to run your business on a successful path. You will also increase your boarding in the business. 

  • Important Items of a Business Case:

These are the checklist items that help you to develop your business. These are the following;

  • Administrative Summary of a Business:

It is a short story or description of the project. We want to launch it in the business industry. It is the first showcase that helps the stakeholders to get an overview of the project. It includes every point of a business from start to end. 

  • Financial Appraisal:

It includes all the information about the finance section of a business. The financial appraisal has the following purposes;

  • Figure out the financial problems.
  • Make a checklist to ensure the project is economical.
  • Examine the value of a project.
  • Forecast cash flow for a business. 

Project Definition:

It includes the project objectives and business goals. It has a lot of information that removes the queries by answering many questions related to the project team or stakeholders. It also gives a brief introduction about the business case and provides answers to many serious questions.

 It includes the business objectives in which there is a description what is your business objective.

The definition of a business case has benefits and limitations that describes both the financial and non-financial advantages of a project because the business case study helps to improve the quality, saves energy and reduces costs.

It also consists of options for a business, the scope of a business, project outlines, risk identification, project style and purchasing or buying strategies. 

  • Vision and Objective of a Project:

You have to identify your business and why are you keen to start a business in this category. It will shape a roadmap before you and, you can follow the rules by reminding your business ideas, goals and objectives.

  • Project Scope:

It will define your project and determines the demand for a product in the industry. It will manage all tasks and deliverables so that you will be able to reach the pre-set goals. 

  • Option Identification:

In this area, you describe your project. It also determines what things are in a project and which points are unnecessary for a project. What should exclude from the project to maintain its performance.

  • Outline Strategy:

It provides information about the business activities and time frame. It provides the answers to the following question;

  • What is necessary for a project?
  • What will happen?
  • How to do the project?
  • What is the timeframe for a project?

Project management software helps to make a plan for a project.

  • Stakeholder Requirements:

The requirements for a stakeholder determine the success of a project. It also depends on the type of project and ensures the quality of a project.

  • Project Budget:

It helps to estimate the budget for a particular project. It also describes the requirements and timeframe for completing the project.

  • Project Schedule:

The project schedule determines how much time is necessary for a project, what will be the impacts after completing the project within a timeframe. 

  • Project Authentication: 

It determines how much is the project authentic. What is the structure of a project? The project governance includes the project roles, project standards. It also consists in what way a decision is possible for a project.

  • Progress Report:

It defines how the project should include in a record. What is the requirement for updating the progress report? Different project management tools determine the progress and performance of a project.

  • Market Examination:

You have to research and collect data about your competitors and the market. It provides the opportunity to assess the risks. 

  • Marketing Plan:

It determines the price, rate, distribution channels and products in the market. It helps how to achieve the goal and target the customers.

  • SWOT Analysis:

A SWOT analysis determines the risks, opportunities, strengths and weaknesses of a project. The analysis helps to control the external and internal problems of a project. 

  • Competitor Analysis:

Competitor analysis helps to organize your business. It analyses the direct or indirect market competitors and searches for a suitable plan to compete with them.

  • Risk Analysis:

There are advantages and risks in a business. Both run side by side in a business. We have to analyze them and apply a suitable solution to reduce the risks. After the identification of risks, we can build a successful business by studying the business case strategy. 


In every business, there are benefits and drawbacks. These also help the businessman to design its strategies and develop more for competing in the market or industry. By studying these tips and tricks, you will be able to manage the stakeholders and business successfully. In a nutshell, you will learn how to write an effective business case study for building the business. You will be able to manage the problems and will find suitable solutions for each problem.  

Jiten Thakkar

Jiten Thakkar is a Digital Marketing Consultant who specializes in SEO, paid ads, content marketing & growth hacking. He is the founder of Local Forever, a complete directory platform for local businesses that helps them in online presence, marketing and complete website creation. He has consulted various brands and business owners in multiple countries to guide them towards actionable result-oriented digital marketing strategies.

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